Web barons: Rivmixx

What is it?

Rivmixx
Rivmixx

Music networking website
Staff: Ten
Contact: Editor Carl Loben -carl@rivmixx.com

Who are the web barons?

Rivmixx was created by long-standing label Type, musician Danny Mac (MD) and DJ and producer Steve Travell (creative director). It went live in January.

Get the tone right

Music is the order of the day, but this is more than just a social networking site that enables labels, bands and fans to interact through individually updated profiles. Rivmixx also has daily news stories and wants to break events, gigs, announcements and tip-offs. ‘Our band and label pages are supplemented by our own editorial team, which generates news and features,’ explains Mac.

Approachability

‘Content goes live every day, so we work with many PR professionals for daily editorial,’ says Mac. Get on their good side by pitching strong and unusual music-related stories.

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