The Editor's Desk: Johanna Gornitzki - Moneywise

Why should people read Moneywise?

Gornitzki: editor of Moneywise
Gornitzki: editor of Moneywise

We are here to help people with their finances, making complex topics more accessible. We provide content for the entire income spectrum and don’t assume our readers have special knowledge.

Describe a typical reader

Anyone taking charge of their own finances. We appeal to the man or woman in the street, which
could cover an age range from 20 to 90.

You’ve just relaunched. Why was that?

The magazine needed to be fresher and up to date with the quickly changing financial world. There’s no point in us having a monthly news section, so we have more analysis. We have also revamped our website with tools such as mortgage calculators.

What makes a great Moneywise story?

Anything with financial relevance. It doesn’t have to be specifically about banking or personal finance as long as there is a financial angle with a consumer focus.

Of which feature are you most proud?

Our ‘Financial Fightback’ campaign that we launched in January. Our next two issues focus on credit cards, utility bills and consumer rights.

How do you compete with sites such as

We have to stay a step ahead, updating our content all the time. We can break news daily on the website, which we can then follow up.

What is your PR pet peeve?

You would be surprised how often I hear from PR professionals promoting a TV programme or film.

How are you keeping up with social media?

We are working on an application for smartphones that lets people download budget planning software. We are also getting videos on YouTube and developing a Facebook presence.

What do you read without fail?

All the national papers, and the BBC news website.

Circulation: 25,500
Lead times: News – daily; features – two months

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