It was playful. Vorderman frolicked and just about managed to recapture the essence of Mariah Carey in the All I Want for Christmas is You video. This odd sight was strangely comforting.
Celebrity endorsement is tricky to pull off and for years the Tories were hard pressed to find anyone other than Jim Davidson to say something remotely nice. The party now feels more confident in attracting familiar faces to sell a policy or an image.
Cameron will have to scrutinise celebrity endorsement and pick his personalities carefully. Nothing sums up the depressing parts of the 1990s better than the 1997 party in No 10 when Blair got terribly excited talking to Noel Gallagher. Ten years later Gallagher commented: ‘I do not think there is anything left to vote for.’
To make sure this does not happen, Cameron has so far only plucked sensible girls such as Vorderman and Location, Location, Location’s Kirstie Allsopp to help with policy reviews. Hard to imagine peachy Allsopp or Vorderman turning nasty.
So what of Vorderman? The plan was that they were going to launch their maths initiative in a school classroom, but the blanket snow prevented this. As if Cameron didn’t know – he’d been glued to weather reports for days planning the ultimate blizzard photo.
Smarty-pants Vorderman will tackle the fear people have of mathematical calculations and the small problem of 3.5 million children who left school over the past decade without a single maths qualification.
Quite a task… ‘Hey girls, yes you with the hair extensions. Stop saving up for that boob job and master long multiplication and Diophantine equations, oh and avoid carbs during your forties if you want a nice bottom like mine.’
Tara Hamilton-Miller is a political adviser and formerly worked for the Conservative Party press team