Band & Brown launches social media agency

Band & Brown Group has launched a full service social media agency named Brando Social.

Cushman: to lead on consulting business
Cushman: to lead on consulting business

Brando Social is led by ex-JWT digital specialist Jamie Burke, appointed last October. Burke has appointed published social media evangelist David Cushman to run the consulting business.

Brando Social will involve a roster of non-executive consultants including former BBC Director of Knowledge Management Euan Semple, and Dr Chris Thorpe, technology advisor to MySpace and The Guardian.

Burke said: ‘Social media is now the largest of all media, accounting for 50 per cent of all time spent by consumers. Brands and organisations can no longer ignore that or expect that social media can be something they consider fringe or experimental activity – it should be core to what they do.’

In addition to consultancy, Brando Social will offer a full range of social media and online PR services from monitoring and outreach through to widget and application build.

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