The Poetry Society hires Idea Generation

Arts and entertainment agency Idea Generation has been hired by The Poetry Society to handle the PR for its Centenary brief.

McMillan: awards ambassador
McMillan: awards ambassador

The agency has also been briefed to raise awareness of its Foyle Young Poets of the Year Award 2009, whose ambassador is eminent poet Ian McMillan.

The 10-month campaign will include selling in to key media across newspapers, consumer and trade press, broadcast and online outlets. Activity will also include story generation, features and listings.

Idea Generation account director Anna Vinegrad will head up the account, reporting in to The Poetry Society director Judith Palmer.




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