Riviera Nayarit launched itself as a stand alone destination last year to the American market with considerable success.
Siren will work with the tourist board to launch the largely unknown region to the UK travel market through a co-ordinated trade and consumer campaign.
It will be designed to differentiate the region from its more established and mainstream neighbour Cancun and the Riviera Maya on the east coast of Mexico.
Siren is charged with educating the travel trade sector to the massive investment and development of tourism infrastructures that has taken place in the region. It will also drive awareness around the brand through consumer media.