Brahm launches online PR division

Brahm has launched an online PR division called OnVisible, working together with digital marketing agency Swamp.

Copeland: Head of OnVisible
Copeland: Head of OnVisible

OnVisible will advise clients on how to engage and interact online and how to build a buzz and generate word of mouth for brands.

It will also advise on maximising the capabilities of social networks, forums, blogs, virals, RSS, user generated content, content seeding and syndication.

Head of OnVisible Deborah Copeland said: ‘We’ve moved from a watch and listen to a search and share society and more and more people are talking about social networks, forums, blogs, virals, RSS, UGC, link-building, wikis, Twitter etc, and the impact they can have on a brand or organisation’s reputation.’

Brahm acquired Swamp in 2006.

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