Ptarmigan set for sale

Bell Pottinger is on the brink of entering a financial agreement to acquire the staff and clients of Northern PR consultancy Ptarmigan.

Chime Communications chairman Lord Bell said: ‘We are buying the business of the company, but we are not acq­uiring the company. I cannot give you further details at this stage.’

It is believed that there will be minimal cash paid as part of the deal, but it may include Bell Pottinger sharing a certain percentage of future profits with Ptarmigan’s exe­cutive chairman Gordon Forbes.

Talks have been ongoing for three months and the two firms are now at the due diligence stage. It remains unclear whether Leeds-based Ptar­migan will continue to operate under its own brand.

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