Social work fights back

The under-fire social work sector is attempting to regĀ­ain public trust with a comms plan.

The Association of Directors of Social Work (ADSW), which represents social workers in Scotland, has taken on external PR support in a bid to counter negative perceptions of the profession.

Edinburgh-based Pagoda PR has been hired by the ADSW to build awareness and understanding of the service.

Meanwhile, a new report by the Commission for Social Care Inspection will be rel­eased next month that seeks to improve the communication of social care services to the UK public.

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