A new service that sends a selection of independent titles to subscribers
Strap ‘Magazines that matter’
Circulation 8,000 hits in first month
Who’s the web baron?
Steve Watson launched Stack in December 2008 and is currently running the subscription service on his own.
Get the tone right
Stack provides the ‘best, most beautiful and intelligent magazines from the UK and beyond’. Featured titles have included film magazine Little White Lies and music title Plan B. It is about entertainment magazines that have something to say. ‘What is essential is an opinionated voice,’ explains Watson.
If what you are promoting does not fit Watson’s criteria of creative, independent titles, then forget it. A personal approach is a must – blanket emails are a no-no. He is keen to open up the site to ads and sponsors.
PR friendly score: 6/10