Plan to boost Brown's PR

Gordon Brown will make a 'concerted effort' to clearly spell out his economic credentials to voters over the next few weeks.

The latest PR strategy to emerge from Downing Street will see voters bombarded with examples of how the PM has acted quickly and decisively in the face of the global economic meltdown.

A senior source at Downing Street told PRWeek: ‘Expect in the coming weeks a concerted effort to explain the many – and complex – economic measures we’ve taken.’

It is understood Brown’s strategists have compiled a dossier of sound bites to help the PM and other ministers make the case. They want to convey how Brown has acted quickly to safeguard the banking system from collapse and explain how the Government is doing all it can to stimulate bank lending.

It is hoped the new plans will add momentum to Lab­our’s faltering attempts to ­depict the Tories as a ‘do nothing’ party (PRWeek, 23 January). This week a Guardian/ICM poll gave the Conservatives a 12-point lead over Lab­our, and said the Tories were now the most trusted party on the economy.

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