The news follows the top public sector agency’s merger with advertising agency Mustoes last September.
Geronimo MD Laura Oliphant will become the managing director of Kindred and Mustoes founder Nick Mustoe will be director of advertising. Also making up the senior management team is director of strategy Sarah Harris, commercial director Adam Clyne, and director of operations Richard Spencer.
Kindred MD Laura Oliphant said: ‘Although many clients will want specific services such as advertising or PR, we know that budgets will be tighter this year and clients will want more for their money.’
The agency has this year won integrated advertising and PR accounts for The Milk Marketing Forum, Chartered Management Institute and LA Fitness.