The Ralph Trustees Group, which owns the hotel, brought on APR to implement a lifestyle media campaign for the re-launch of The Athenaeum in March 2009.
The budget for the re-launch is six-figures and includes fees, projects and special events.
APR will work to position the hotel as ‘London's discrete retreat'. Key actitivities will include social networking events, media briefings and editorial campaigns.
APR was founded by Alix Robson and Annabel McAvoy in 2006 and has clients in the travel, food and luxury sectors.