The Public Sector Week

Directgov begins public service campaign, Blackburn Council posts YouTube video.

Directgov, the Government's digital service, has created a campaign to offer people help with accessing public services and advice. From this month ads will show people how they can use Directgov to access public services through the web, mobile phones and digital television. Part of the campaign will include placing advertorials in consumer magazines in the early spring.

Southwark Borough Council has launched a Facebook campaign to secure £2m from the Greater London Assembly to improve a London park. Mayor Boris Johnson's Priority Parks project to improve green spaces will award the cash to one London park. Southwark has started a Facebook group to back the bid for Burgess Park, which now has 706 members.

Blackburn with Darwen Council has highlighted its success in achieving top marks by the Audit Commission by placing a video on YouTube. The film tells the story behind the borough's success and includes an interview with the council chief executive. Lancashire-based PR firm GDR filmed and edited the video. Blackburn director of policy and communications Tom Stannard said the council was 'committed' to social media opportunities.

Manchester City Council is running a PR campaign to show it is reducing its carbon emissions by a third. The Manchester Climate Change Call To Action is the latest step in its goal of reducing Manchester's annual CO2 output by more than one million tonnes by 2020.

Stockport Council is using interactive podcasts to encourage residents to get fitter. The podcasts are part of a wider 'Active Stockport' campaign that aims to help people fit more exercise into their daily routine.

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