Posted by Paul Stallard
19 January: PR agencies will show you examples of local, trade and vertical coverage but when was the last time they presented you with national, TV and radio opportunities? ... If your PR agency can't list any recent examples of TV and radio coverage then maybe you should question why. It could be that the stories you have been releasing recently have been too technology focused.
COMMUNITY IS ALL
Posted by Jed Hallam
17 January: OK, so everyone thinks they've nailed the art of measuring emerging media. No-one has. And I don't think anyone ever will. I present to you my new way of measurement. This does not take into account influence or expertise. This highlights how involved someone is within their community - it is then down to the reader to decide how influential that individual is.
PR'S PREFERRED MEDIA
Posted by Jon Clements
16 January: The Institute of Practitioners in Advertising has commissioned a report into how the advertising industry needs to adapt in light of social media. Where advertising's 'telling and selling' struggles in social networking, PR should flourish. It's about creating content that's useful, portable and shareable. Also, there should be an appreciation of the need for two-way communication.