Gaza charity takes on help

A Palestinian charity has called in a PR agency to help raise £1m for hospitals in Gaza.

Medical Aid for Palestinians (MAP) has brought in Bright Young Things Communications. The agency has been assisting MAP in securing high-profile celebrity attendance at a fundraising event being held at the Grosvenor House Hotel in London on 25 January.

'The situation in Gaza is critical, hospitals and morgues are overflowing,' said Bright Young Things MD Niall Cowley. 'MAP's role in alleviating suffering has been key. A challenge is securing guests as some high-profile names would rather not be associated with such a hot potato.'

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