You’ve recently relaunched. What’s changed?
Aside from improved navigation and a tag-based system for content, we’ve introduced cutting-edge channels.
In ‘The Manual’ men learn how to improve themselves, with fashion, careers, health and dating advice. We also have celeb contributors lined up.
Who are your readers?
Men aged 18-35, typified by that mid-twenties ‘work hard, play hard’ ethos. They invest in fashion, music, gadgets, travel and cars.
What makes a great fhm.com story?
Something that is funny, original, useful and you would describe to your mates in the pub. We’ve recently interviewed Katy Perry, Rihanna and Megan Fox.
Of which feature are you most proud?
Some of our journalists were tortured by the security services to illustrate what is happening in Afghanistan. At the other end of the scale, last summer’s ‘100 randomly funny Olympic moments’ was very popular.
What is your relationship with PROs like?
Great, I hope. We want interviews with hard-to-access people. Ashes tickets and free Sky Plus wouldn’t go amiss either. Email us, with a follow-up call the next day. If you don’t get a response, we’re not interested.
Your media must-haves
Predictably The Wire is the best thing by miles. I read The Word, Edge, Private Eye and Mojo.
How are you keeping up with social media?
I use Facebook and Xbox Live. I understand the importance of social media but a lot of it is time-wasting ego-wank.
Circulation Two million unique users and 41.5 million page impressions
Weekly emails 250,000 subscribers