ECB hires Threepipe

The English Cricket Board (ECB) has brought on external PR support to promote the sport ahead of a full calendar of events this year.

English cricket: inspiration for campaign audience
English cricket: inspiration for campaign audience

Threepipe has been hired to work with the ECB to promote all aspects of the game throughout 2009.

Cricketing events taking place this year include the West Indies tour, ICC World Twenty20 and the npower Ashes Series 2009.

Threepipe is charged with launching the ECB's overall theme and branding for the year. It aims to engage with committed, casual and lapsed cricket fans to build excitement and awareness of this year's cricketing events. Activity will include PR initiatives, events and digital campaigns.

The agency will also aim to encourage youngsters to take up the game and increase support for the game at local levels.

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