The agency won the account following a three-way pitch and will work across the brand's entire product portfolio. Clarion associate director Lucy Allen will head up the team and will report in to John West marketing director Jeremy Coles.
Clarion is charged with supporting new product launches as part of the brief. The activity will also aim to inspire consumers to eat more fish as part of a healthy balanced diet.
Incumbent agency Grayling will continue to handle corporate PR for the brand.