The agency is charged with handling PR across the brand's entire range of woodcare products for the home and garden.
Activity will centre on the key trading periods, with particular emphasis pre-summer. New products are expected to be announced this year, including the development of its Eco range.
Lucre was hired for the brief following a campaign surrounding the launch of the woodcare giant's new Eco range last year.
Over the past ten years the woodcare market has grown by more than £88m, with Sheffield-based Ronseal contributing 56 per cent. Ronseal is also the overall market leader with a 42 per cent share.