Who are the space barons?
Editor of The Guide is Malik Meer. Deputy editor is Kathy Sweeney. Richard Vine covers TV, Steve Rose is film editor, and Teri Grenert is in charge of previews. Email addresses are firstname.lastname@example.org.
Get the tone right
The Guide is a 'cultural barometer' with upcoming exhibitions, gigs, theatre, film, comedy and releases, providing extensive listings information as well as in-depth features.
With such a broad scope of events to be covered, the team is inundated with releases from hundreds of contacts. 'Make our lives easier by filing information to PA Entertainment, which collates thousands of listings for us,' says writer Will Dean. 'We are looking for advanced information on all events in our cultural parameters.'
PR friendly score 9/10