The 12-week 'Strictly Money' series marks the first time that the channel has produced a business programme for a UK audience.
In addition to CEOs, City professionals and small business owners, ‘Strictly Money' hopes to appeal to people with an interest in the UK economy and looking after their personal financial future. The programme will include investment advice, news from the Treasury and interviews with CEOs.
Braben, which is the retained agency for CNBC, will be handling the PR for ‘Strictly Money'. It is targeting trade and consumer media.
The hour programme, which first aired on 12 January, will be broadcast every weekday from 11 am-12 pm. In the UK CNBC is available on Sky, Virgin, and Homechoice.