The agency has served as the firm's global consumer public relations since 2005 across 10 markets and will now work on both the corporate and consumer briefs.
It will provide media relations, executive visibility, issues and crisis management, press office and sourcing/environment strategic counsel and support.
The immediate brief will focus on building the profile of Samsonite's leadership team under CEO Marcello Bottoli and support its drive to transform into a leading global lifestyle company.
CSR will be a key aspect of the brief. The agency will back Samsonite's launch this month of its ‘Journey's for life' initiative to support education programmes worldwide in partnership with UNICEF.