Voice wins Opies brief

Essex-based Voice Communications has been hired to handle the consumer and trade PR for food brand Opies.

Opies: food brand
Opies: food brand

The agency won the account following a competitive pitch.

The Opies brand was launched in 1880 and includes condiments, cocktail assortments and the Barry Norman range of pickled onions.

Voice will handle media relations, with a particular focus on food and lifestyle consumer titles. It will also provide exhibition, sponsorship and award support.

The activity will aim to drive awareness of the brand among a younger audience alongside existing customers.

The account will be headed up by Voice MD Nichola Cain, who will report into Opies MD William Opie.




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