- What is the role of the Sunday edition of the Daily Star?
To bring a bit of fun into people's lives. I've told staff to put sunshine on every page. The other Sunday red tops are curmudgeonly and aggressive and not very warm. We want to be a warm and bright read.
- You've just gone through a redesign. Please explain the changes
Our overall agenda has changed now we've taken the aggressive edge out. We are now 90 per cent colour and have beefed up our computer games and motoring coverage.
- What makes a good story for you?
TV, celebrity and sport are a key part of the mix. Our real heartland is what people talk about down the pub. We are looking for something that puts a smile on our readers' faces.
- Who reads the paper?
Working men in their twenties and thirties make up more than half of the readership, but 30-40 per cent of our readers are women. We try to have a broad appeal. We are a family newspaper after all.
- Of which piece are you most proud?
It sounds cheesy but whatever was on the front page last weekend. I always love the last story I wrote.
- What is your biggest PR pet peeve?
PROs who think their job ends with a press release. A release is only the start of the story. Get on the phone to us please.
- What are your media must-haves?
My BlackBerry and a bundle of morning papers. Without those I couldn't function.
Tuesday is a great day to speak to us because we have our ideas meeting. But I'll take a call about a story right up until the presses stop rolling at 2am on Sunday.
Contact: Editor gareth.morgan@ dailystar.co.uk
Deputy editor: firstname.lastname@example.org
Newsdesk: 0871 520 7424