Who are the web barons?
The fashion website's editor is Debbie Djordjevic. Contributing editors include beauty expert John Gustafson and celebrity interviewer Claudia Winkleman.
Get the tone right
The recently redesigned website is still mean to be the 'first port of call for daily fashion fixes', but has now placed greater emphasis on its relationship, diet and wellbeing sections.
'Our relationship with PROs is paramount because handbag.com is a daily website that relies on content being fed to us,' says Djordjevic. 'We are inundated with press releases, so if we don't respond straight away it may not be because we're not interested. It may be perfect in a few months' time.'
Circulation 1.5 million unique users a month
Lead times News – daily; everything else – three months
PR friendly score 9/10