Directgov appoints comms directors

The Government's online information service Directgov has appointed two new comms directors.

Ker: joins Directgov
Ker: joins Directgov

Mike Hoban is the new director of communications and engagement. He has previously held top comms roles at British Airways, Scottish Widows and Barclaycard.

Guy Ker is the new director of publishing, formerly chief operating officer at ITN, who has also been managing editor of Channel Four News.

Hoban’s main objectives will be to ensure the Directgov brand is foremost in people's minds, and that its position is bolstered across Government.

Ker will be responsible for publishing government information and services for citizens across all Directgov digital channels - web, mobile and TV - and ensuring the smooth running of publishing across Directgov.

Directgov chief executive Jayne Nickalls said the new directors were being put in place to ‘provide stronger-focused leadership’, bringing with them ‘commercial sector expertise’.

The appointments are soon to be followed by a new marketing campaign that will show how people can benefit from accessing the increasing number of government services through Directgov.

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