College Hill swoops for digital outfit

Digital design and branding agency Tonic is to become part of the College Hill Group, after the City PR firm bought a stake in the agency.

BRAVIA: launch campaign

Tonic aims to connect global brands with its stakeholders through the creative use of digital media. It recently won Campaign of the Year for the Sony Europe BRAVIA Launch (pictured) campaign from Campaign Magazine.

College Hill has made the investment to complement its existing creative business - The College. As well as branding and corporate design, the agency's creative practice is increasingly engaged with online financial reporting, IR websites and digital solutions

College Hill Chairman Alex Sandberg said: ‘Online financial reporting and online PR are vital skills today. Add creativity to the mix, which Tonic does, and we bring another dimension to our service to clients.'

Tonic, founded in 1998, employs around forty people and has built a high-profile client roster of both consumer and corporate brands including Sony Europe, Telenor, Fortis, GSK, UBS, MTV Europe and Nokia.

The firm is also known for the multimedia panels used along the elevators in London tube stations.

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