The agency has been launched by Laura Campbell, who worked with Martin at Platform. Aura PR will be headed up by Campbell as MD.
Campbell has taken Platform clients leather manufacturer Andrew Muirhead & Son, Rocio handbags and the Alan Tomkins restaurant and bar portfolio with her to the new agency.
Martin will continue to retain as non-executive chairman of Platform while providing guidance to Campbell in her new venture. Platform has now shut its Glasgow office but will work with Campbell where necessary.