Cider brands calls in agency

South African dry cider brand Savanna Dry has hired Inside Media as part of a multi-million pound world marketing drive.

Savanna Dry: account win
Savanna Dry: account win

The Bristol-based agency will carry out a national trade and consumer PR programme to support Savanna’s ‘dry humour’ advertising campaign and sponsorship of the British Comedy Awards.

The agency will start with a relationship-building campaign with the trade press, leading into a consumer PR campaign targeting 18-35 year old men and women.

Savanna Dry is a brand within the Distell Group, South Africa’s largest drinks producer.

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