Coke using Exposure for recycling brief

Exposure has picked up a seasonal brief from Coca-Cola to encourage consumers to recycle more plastic bottles.

Coke: recycled tree decorations
Coke: recycled tree decorations

The agency is already retained by Coke on its vitaminwater and Schweppes accounts, and has worked with them previously on a limited edition bottle design project.

It has now been briefed to launch the company's 'See Plastic Differently' campaign. The campaign aims to show that plastic bottles are not just waste but can be reused through recycling. It won the new brief following a three-way pitch.

Exposure will promote a range of Christmas decorations and trees that have made out of recycled Coke bottles, designed by both ex-Blur member Alex James and design duo Basso & Brooke.

Board director Heather Ogie said this new business was one of the reasons the agency resigned its Red Bull account in October. This account is now handled by Exposure's former MD Mark Stringer at his start-up agency Pretty Green.

Exposure has also extended its remit on the vitaminwater account to a global brief.

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