Opinion: From our Readers - BA wrong to keep silent in documentary

Does Channel 4's commissioning editor Ed Braman (Letters, 5 December) think PR folk are naive?

As the programme demonstrated, BA's head of media relations, Paul Marston, was absolutely correct when he predicted the company was 'in for a hiding' and 'it was going to be a hatchet job'. After all, what more evidence do you need than the show's title - The Trouble with British Airways?

But BA's accurate foresight into the programme failed to determine the correct behaviour. Failing to provide a spokesperson from a public company for a major programme is poor PR.

If BA had provided a confident and concise spokesperson such as CEO Willie Walsh, the scope for heavy editing or quotes out of context would have been reduced. Remember the old adage: silence means guilty.

Steve Ellis, director, MediaAble.

- Email letters (200 words maximum) to prweekletters@haymarket.com.

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