However, too often internal comms at work is reduced to banal reassurances or is driven by the legalistic requirements of HR. If you stick to the HR agenda you risk frightening people with an overemphasis on the bad news of job losses, site closures and pay freezes.
The challenge for comms is to strike the right balance between observing the law and giving people reasons to believe in the future. Survival is dependent on keeping up performance and comms will add most value in firms where it can support this goal rather than concentrating exclusively on managing bad news.
Liam FitzPatrick, MD, Simply Good-Advice.