Media: The Editor's Desk - Krysten Booth, TNT

- Has TNT really been going for 25 years?

Yes, for a quarter of a century we've offered a free weekly magazine for Australians, New Zealanders and South Africans living in the UK.

- So what does it offer the British reader?

The travel, what's on and entertainment sections are relevant for everyone. The travel section has changed to reflect the fact that our target demographic has become more professional. Recent pieces have covered gorilla-spotting in Uganda and Hogmanay in Edinburgh.

- How has TNT survived for so long?

It has stayed relevant and is created by people who know what it is like to move abroad.

- What can we expect from your new website?

It provides information for people before they arrive in England, to give them a head start.

- Please explain what makes a great TNT feature

We aim to be entertaining as well as relevant. Our quirky features can be about anything, such as our recent piece on east London's Torture Garden Fetish Club.

- Of which feature are you most proud?

We did a great job on last year's Rugby World Cup as there was obviously a lot of interest from our readers down under.

- What are your PR pet peeves?

Sometimes we receive press releases that have absolutely no relation to our readers, such as family days out.

- Your media must-haves

I am interested in how other free magazines such as ShortList are put together. There is a much broader spectrum of papers in the UK than Australia.

- How do you keep up with social media?

The website has a number of forums as we want to involve users.

Circulation: 61,000

Lead time: One month


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