Who are the web barons?
Editor is Alex Bagner, while Ben Giles has recently been promoted to website publisher. Writers include Hugo Macdonald and David Dalley, and Kay McMahon is digital director.
Get the tone right
Wallpaper* is considered a modern design bible and the website is no exception. Contemporary and cool is the order of the day. 'Wallpaper* is about a design aesthetic and we won't publish anything off-brand,' says McMahon.
Approachability
Wallpaper.com relies on PR people and 'would love to hear from PROs in furniture, architecture, interiors, luxury and fashion', says McMahon. 'The majority of the content is new and hasn't been seen in the magazine. Expect to find at least 25 new stories each week.' So design possibilities are up for grabs, but remember to keep it modern.
PR friendly score: 7/10.
