Posted by Chris Reed
6 December I missed the first Matterbox, so was excited about this one... but the contents left me disappointed. The concept is great. A box full of stuff. Paid for by the companies keen to get their stuff into the grubby mitts of people like me (presumably). But the targeting was so spot on that half the stuff is wasted on me. My advice to Matterbox: get your advertisers to share their databases with you so you're not duplicating/preaching to the converted.
CHECK ONLINE IS IN LINE
Posted by Rebecca Wheeler
5 December Since so many companies are now getting to grips with the internet, the blogosphere and social networking sites, it is important that the image they portray is aligned with what the company stands for. Are your bloggers saying things that reflect the wider company messages or could they actually be damaging everything you want to promote?
TRACK WITH BACKTYPE
Posted by Todd Defren
4 December Excuses for not doing excellent work are dwindling yet again, thanks to a new service called BackType. It lets you 'find, follow and share comments from across the web'. Whenever you fill out the URL field in a blog's comment form, BackType tracks it. If you're prolific online, use BackType to keep tabs on your past conversations.