Voluntary Sector: The Week in Charities
Arsenal Football Club is dedicating next week's Premier League clash against Liverpool to the Teenage Cancer Trust. The football club is running PR-led activity to raise funds and awareness of the partnership ahead of the game on 21 December. Arsenal players and directors will be donating a day's wages to the charity and will encourage supporters to contribute to the 'Be a Gooner, Be a Giver' campaign. The club also filmed an ad, with a voice-over by comedian Matt Lucas, that features Arsenal players in comedy scenarios helping teenagers with cancer.