Voluntary Sector: Taking Action ... Daily Mail and the Alzheimer's Society vs the Government

Target: The Department of Health
Protestors: The Daily Mail/Alzheimer's Society
Location: Nationwide
Date: Ongoing from 2 December

- The lowdown

The Daily Mail has joined forces with the Alzheimer's Society to protest at the lack of drugs and care for people with Alzheimer's. Last week, the paper launched 'Action on Alzheimer's' - a Christmas appeal to raise funds.

- Why is the campaign running now?

The paper claims Alzheimer's patients are being neglected. There are 700,000 people in Britain with dementia, costing the nation £17bn a year. This number is on course to reach a million by 2025 as the population ages.

- Who is involved?

Daily Mail health correspondent Daniel Martin is leading the work, charged with writing a story a day about Alzheimer's for the duration of the campaign. Martin has been working closely with Gayle Wing, head of PR at the Alzheimer's Society. The paper has also been gathering stories from the Conservative Party, the Liberal Democrats, the Commons dementia group and drug companies.

- How has the Government responded?

The Department of Health has said it is committed to its dementia strategy.

- Media coverage

The Daily Mail kicked off the campaign with a front-page story headlined 'Alzheimer's: The Betrayal' - using figures obtained by Haymarket title GP revealing NHS cutbacks.

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