PR rethink for Camelot

Camelot Group is hunting for regional agencies to handle PR for the National Lottery as it puts a six-figure account out to pitch.

The lottery operator has used Paratus Communications since 2004 but is looking to bring in an unspecified number of regional agencies.

Pitches will take place over the next few months and Camelot will be considering agencies with a consumer

Camelot’s chosen agencies will need to understand the local media as the brief is to promote National Lottery winners and raise publicity around winning tickets that have not been claimed.

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