The agency will support the introduction of the firm's new world travel guides and its online travel store www.aatravelshop.com.
LDR London will manage a media campaign to build awareness of the AA Publishing business amongst a target audience of 33-55 year old British travellers and holidaymakers.
It will also aim to increase traffic to the firm's online travel store.
The world travel guides include the recently revamped Key Guide and Spiral Guide series, available from January 2009.
AA Publishing is one of the largest UK travel publishers and produces in excess of 10 million publications each year including, atlases, maps, car accessories and lifestyle, accommodation and restaurant guides.
