1. Earlier this week Bragster - the website for daring and bragging, apparently - dared Londoners to find the giant credit card that was projected on to London monuments. Skywrite Communications' idea led to one cheeky chap spending £665 on a plasma TV.

2. Here's Freshwater CEO Steve Howell making full use of woodland wifi while sitting beside his favourite stream. The pic accompanied Freshwater's annual results - someone needs to have a chat with the agency photographer for taking the company's name a bit too literally.

3. Coke Zero is fighting tooth and nail to avoid going flat. The latest PR drive included a million-pound James Bond campaign last month and Wayne Rooney this month. Like the drink, the results are less than sweet - a 4.1 per cent cola market share (source: Nielsen) barely moving since 2007. Maybe some products are beyond 'PRing'.

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