Technology: Best of the tech blogs

Maths behind PR?

Posted by Andrew Bruce Smith

1 December - Have just finished reading senior Business Week writer Stephen Baker's book, The Numerati. In relation to the field of PR, it did remind me of something that I've been banging on about for some time - namely, where are PR's algorithms? Where are PR's mathematicians? What PR campaigns are being driven by the kind of data gathering, maths and analysis that is clearly being deployed in other areas of business?

Keep check on brands

Posted by Drew Benvie

30 November - If you are in front of a computer all day, it's easy enough to have a Twitter Search, aka Summize, window open with various brand names on it. This means you'll get a live alert in the tab at the top of your browser telling you as it happens what's being said about your brand. It works well on a BlackBerry too. But if you want to pull information down automatically, try using Twilert, a new service that summarises Summizes and emails you Twitter buzz on your chosen topic, at your chosen time.

Mr Tweet knows best

Posted by Laura Johnson

28 November - Mr Tweet has been surging through Twitter this week, offering a cool service - described as 'your personal Twitter assistant'. If you follow Mr Tweet he will look through your followers and suggest people that he thinks you should be following back.

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