Forster is running comms workshops for charities over the next three months. It has also commissioned an NOP survey that found only seven per cent of people are planning to donate less to charity despite the economic downturn.
Exposure has opened a charity shop in London. Ex Owned will be open until 22 December. Proceeds go to Great Ormond Street Hospital Children's Charity.
TrainSardine, a rail passenger campaign group, has sent the transport secretary, Geoff Hoon, a tin of sardines after it discovered standing for prolonged periods has been classed by other government departments as a form of illegal 'torture'. The group is lobbying against East Midland Trains.
Edelman and Goodpurpose have found 68 per cent of consumers would remain loyal to a brand during a recession if it supported a good cause. The survey questioned 6,000 people.
Watch Christina Smedley, global managing director of Edelman's consumer practice, discuss the survey at prweek.com/uk.
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