Following a four-way pitch, NetJets will ask Brands2Life to run a consumer, corporate and B2B campaign to raise awareness of the brand and drive sales. Rather than promote the luxury appeal of the jets, the agency will highlight the ability to use the planes as a business tool.
NetJets enables individuals and companies to buy part of a corporate jet and a card programme allowing customers to buy blocks of flight hours. In 2007 the NetJets Europe Fleet operated more than 73,000 flights to 136 countries. The firm employs over 1,850 people and owns 160 planes.
Brands2Life will be liaising with Anna McMahon, VP of corporate communications for NetJets Europe.