The agency has been brought in by the Mentholatum Group, which owns the market leading Oxy anti-spot product range, to launch a campaign for its new product line targetted at young men.
The PR drive will focus on sampling directly to this audience and product placement activity in the press. The agency will also launch tactical broadcast material that aims to help concerned parents.
Following a four-way pitch Fuel is also rolling out PR campaigns for Jason Pure, Natural & Organic, one of the UK's largest collection of natural beauty, hair care, skin care, oral care and sun care products and Elysambre Natural Make Up, the world's first organic, refillable, mineral make-up collection.
