The agency's involvement which builds on its long-standing relationship with Sir Alan Sugar and Frank has been brought in to work on the project by the DCSF itself because of these links with Sir Alan.
Frank PR MD Andrew Bloch will work with the offices of Ed Balls, Secretary of State for Children, Schools and Families and John Denham, Secretary of State for Innovation, Universities and Skills to coordinate Sir Alan's involvement in the campaign.
A spokesman for the DCSF said that Bloch and Frank were being used in a consultancy role because of their 'unique relationship' with Sir Alan.
Sir Alan will front a high-profile TV advertising campaign to promote the benefits of taking on apprentices to employers and championing work-based qualifications to young people.
The campaign comes as the Education and Skills Bill becomes law, which will see all young people stay in education or training until the age of 18 from 2015.
