Technology: Major US firm sets up shop in London

Top US technology agency Davies Murphy Group (DMG) is setting up a new European base in London.

The agency has hired Martin Brindley, formerly an account director at media relations shop MCC International, to head up the London office.

Brindley claimed he has already hired five 'big name' journalists and PROs to work out of the agency's London office - but he declined to name any of them. He said he has also recruited one consultant to be based in Munich and is close to recruiting another who will be based Paris.

The new London HQ will open on 1 January 2009. Brindley was upbeat about setting up a new agency despite the current economic climate.

'I have had several meetings with existing US clients and the overwhelming reaction was positive about us launching in Europe,' he said.

DMG's 50-strong US office is based in Boston and has a list of 37 b2b clients including IBM and IT service provider Dimension Data. Brindley said DMG is in a strong position to start a new branch because it has no debts and has only lost two clients since its inception in 1998.

Brindley listed three clients that the agency has already secured in Europe. He also said that a number of DMG's US clients had expressed interest in having the agency represent them in Europe.

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