CIPR PRide Awards: Thames & Chiltern

The winners of PRide Awards in the Thames & Chiltern region

Synosia Therapeutics campaign
Synosia Therapeutics campaign

Corporate Comms

Synosia Therapeutics by Tudor Reilly

Representing biotechnology company Synosia, Tudor Reilly has made sure it has kept the firm in the spotlight. The comms strategy aims to build up the perception that Synosia is adding value among pharmaceutical partners. Research identified the most respected key industry conferences in the pharma industry and a target media list was drawn up. Using a steady flow of news, the firm’s progress was covered steadily in priority media, and it has won two awards. Judges said Tudor Reilly ‘succeeded in putting a raw company on the map in a very challenging market’.

Outstanding PR Consultancy

Cirkle PR

Winner for the fourth year in a row. An ‘incredibly well run company, with an clear and ambitious strategy’, said the judges.

Outstanding Small Consultancy

Twelve Thirty Eight

Founded by Hamish Thompson (who ‘killed the VCR’ at Dixons), Twelve Thirty Eight’s successes have grabbed headlines, including its RoboShop for PC World.

Integrated Comms

There are Three Rs in Surrey by 3 Monkeys Comms and Surrey County Council

Surrey Council’s campaign to encourage residents to retain, reuse and recycle tied in with media issues relating to waste. Activities included text-message tips on the ‘three Rs’, partnerships and sponsored events including competitions, celebrity endorsement and publicity stunts.

Internal Comms

Large and Small Steps of Change by University of Hertfordshire

The university’s comms team ran a change management programme to prepare staff for a new, business-focused strategic plan for 2007-12.

Staff were trained as ‘agents of change’ and asked to deliver small and large steps. Posters, postcards and e-cards were put around the uni showcasing the small steps. And 12 large steps of projects worth more than £200,0000 are under way or complete. Judges said: ‘This showed a creative approach can engage, motivate and deliver business objectives.’

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