Bird Consultancy has been taken on by the Football Conference, which is one rung below the Football League.
Bird will work to increase awareness of the league by targeting the regional and national media.
Bird's brief also includes launching ‘The Football Conference Sportsmanship Awards', an awards scheme to encourage better behavior in football.
The initiative supports The Football Association's ‘Respect' programme, which combats unacceptable behavior from football players and fans.
Chris Bird, founder of Bird Consultancy, was chief operating officer and board director at Manchester City Football Club for five years.
Bird Consultancy has worked with a number of sports related clients, including sports and spinal physiotherapists Harris & Ross and Sportstours International, a specialist sports travel company.
