Agency joins piracy fight

A company which helps shipping companies to fight off pirates has hired its first PR support.

Troubled waters: ship seizures
Troubled waters: ship seizures

In the week that Somali pirates seized numerous vessels in the Gulf, Drum Cussac has called in agency support to promote its kidnap and ransom services to ship owners.

Media House International, headed by former Daily Mail and Mirror Group journalists, has captured the account.

The agency will highlight the firm’s expertise in the field of piracy. It will target high net worth individuals who own large yachts, as well as shipping companies who are plagued by Somali pirates.

Last weekend, East African pirates hijacked a fully laden Saudi supertanker with an estimated two million barrels of oil - a quarter of Saudi Arabia's daily output - worth more than $100m.

The Sirius Star, owned by Vela International, is believed to be the biggest tanker ever hijacked. Two more ships were then seized on Tuesday, including a cargo ship and a fishing vessel, which joined more than 90 vessels being held by the pirates in the area.

Media House won the account without a pitch and is charged with raising the profile of Drum Cussac worldwide. The account is believed to be worth £75,000 and will be headed up by Media House executive chairman Jack Irvine and senior consultant Richard Bailey.

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